Aussie Farmers Direct and Foodbank have again joined forces to put Christmas dinner on the tables of struggling Aussie families.

Project Rudolph, a joint initiative between Aussie Farmers Direct and Australia’s largest hunger relief organisation, Foodbank, lets Australians buy a Christmas meal box for a family doing it tough this Christmas.


For just $45, generous Aussies can give a family in need a delicious Christmas dinner of roast meat, carrots, spuds, pumpkin and, of course, Christmas cake. It’s a great way to spread the joy of Christmas and ease the stress on battling families this festive season.


According to the Foodbank Hunger Report 2016, 1 in 6 Australians reported experiencing food insecurity in the last 12 months alone. Of the 644,000 people accessing food relief every month, a third are children. In fact, low income and single parent families are the biggest groups turning to charity agencies for assistance.


“Christmas is a time for giving, and for most Australians, it’s also a time for gathering friends and family together to share a meal,” said Foodbank Australia CEO, Brianna Casey. “But unfortunately, more than half a million Australians will struggle to put anything on the table this Christmas, let alone something special.”


Aussie Farmers Direct CEO, Keith Louie added, “Most Australians don’t know that hunger is an issue in our country. They are unaware that in all likelihood, someone on their street will be unable to afford dinner this Christmas. That’s why it’s important for us to make sure they are not forgotten.”


Joining Project Rudolph to promote the spirit of Christmas, is as easy as jumping online and ordering a Christmas meal box from the Aussie Farmers Direct website. Foodbank will then deliver these across Australia, bringing relief, joy and excitement to families doing it tough this Christmas.


“We were absolutely thrilled at the generosity of our customers during last year’s Project Rudolph campaign, and we’re hoping to make this year’s even bigger and better,” said Louie.


Foodbank and Aussie Farmers Direct are hoping to distribute over 1,000 Christmas meal boxes across Australia this year. With people living outside major cities 11% more likely to experience food insecurity on a regular basis, Aussie Farmers Direct and Foodbank will focus on supporting rural and regional communities.


As Aussie Farmers Foundation Executive Officer, Julia Hunter, said, “We’re all about supporting our rural and farming communities. Project Rudolph is a great way for us to show that we’re looking out for them.”


Casey continued, “These Christmas meal boxes will go beyond providing immediate hunger relief, they will bring hope to parents and children in need this festive season.”


Doing something charitable this Christmas has never been easier. Simply jump online and order a Project Rudolph Christmas meal box from the Aussie Farmers Direct website. Foodbank will then deliver these across Australia to bring relief, joy and excitement to families having a hard time this Christmas.