Finding a parking spot at the shopping centre ranks number one as the most stressful part of Christmas shopping

A new national survey[i] has revealed that trying to find a parking spot is the most stressful part of Christmas shopping in-store (59.4 per cent). This was followed closely by waiting in long lines and queuing at the cash register (57.3 per cent) and dealing with the throngs of other Christmas shoppers (52.6 per cent).


The survey by Aussie Farmers Direct, a decade-long national trailblazer in fresh food and grocery delivery, found that a whopping 82 per cent of Australians are planning to do some or all of their Christmas shopping in-store this year, leading to a predictable over-crowding of shopping centres and car parks in the days coming up to Christmas.


It’s little wonder that more than half of all Aussies (57.3 per cent) are opting to do some or all of their Christmas shopping online.


Keith Louie, CEO of Aussie Farmers Direct, said the Christmas shopping frenzy could easily be avoided by shopping from a browser instead of the bricks and mortar retail outlets.


“It’s not too late to put your orders in online for guaranteed delivery before Christmas. This is a time of year when you should be putting your feet up and relaxing, not hustling along screaming infants, elbowing other shoppers out of the way, battling bumper-to-bumper gridlock, or spending hours to find a parking spot. I think there’s a bit of an auto-pilot mentality when it comes to Christmas shopping, where we automatically start heading towards the physical storefronts. However, the top three most stressful things about Christmas shopping – as revealed by this ;survey – could easily be avoided by switching to online purchases, leaving you more time to spend with loved ones and enjoying the holiday season” he said.


According to the survey, the top three reasons people were opting to do some or all of their Christmas shopping online this year were:

1) It’s quicker and more convenient (65.4 per cent)

2) To avoid dealing with the Christmas shopping crowd (50.1 per cent)

3) To access a greater range of products than what is available at the local shopping centre (43.8 per cent).


Other key findings included:

  • * 23.9 per cent of Australians were stressed by the temptation towards impulse purchases while Christmas shopping in-store.
  • * Most Australians (63.5 per cent) are expecting to spend between three to five hours doing Christmas shopping in-store this year.
  • * Men are far more efficient when it comes to their Christmas shopping, with nearly half (47.5 per cent) expecting to spend three hours or less on this task.
  • * Nearly 1 in 5 Australians are skipping the in-store Christmas shopping experience altogether.
  • * Nearly a third of millennials (32 per cent) are planning on doing their Christmas shopping online this year, compared with 22 per cent of Generation Xers and 14 per cent of baby boomers.